Types Of Information We Collect

This chart describes the type of information we collect, the purposes for which we use it, and why such uses comply with the law (legal basis).

Context

Types of Information
(Examples)

Primary Purpose for Collection
and Use

Legal Basis1

Account Registration

We collect your name and e-mail address when you create an account. We also collect information relating to the actions that you perform while logged into your account.

To administer your account and communicate with you about your account. Accounts can be used for easy checkout and to save your preferences and transaction history.

We have a legitimate interest in providing you with an account, and with the options and services that the account enables.

Distributor Information

We collect the name, and work contact information, of our distributors and their employees with whom we may interact.

To manage our business relationships and conduct normal business administration such as projects, services, and billing.

We have a legitimate interest in contacting our distributors and communicating with them concerning normal business administration.

Demographic Information

We may conduct surveys and otherwise collect demographic information such as age and income range, gender, education, household size and marital status.

To allow us to better understand your interests, activities, demographics and profile.

We have a legitimate interest in understanding our users and providing tailored services.

Inquiries, Comments, and Feedback

If you contact us we collect your name and e-mail address, as well as any other content that you send to us.

To respond to or follow-up on your comments, reviews, inquiries and other requests.

We have a legitimate interest in receiving, and acting upon, your feedback or issues.

Job Applicants

If you apply to a job posting we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number or National Insurance Number. Providing this information is required in some jurisdictions to be considered for employment.

To process your application and communicate with you about your application.

We use information about job applicants in anticipation of a contract of employment. In some contexts, we are also required by law to collect information about applicants. We also have a legitimate interest in using your information to evaluate candidates for job openings.

Loyalty or Rewards Program

When you sign up for one of our loyalty or rewards programs we collect your email address or postal address, as well as other relevant information.

To administer our loyalty and rewards programs.

To perform our contractual obligations to administer our loyalty program.

We also have a legitimate interest in administering our loyalty program.

Mailing List

When you sign up for one of our mailing lists we collect your name, email address or postal address, as well as other relevant information.

To send you news, special offers or other promotional messages we think will be of interest to you or for which you have requested information.

Your consent.

We also have a legitimate interest in sharing information about our products or services.

Order Placement

We collect your name, e-mail address, phone number, payment information, (including credit card number and billing address), and shipping address when you place an order.

To process transactions you have requested, fulfill orders you have placed, and to send you relevant communications related to your orders.

To provide you with services and products requested by you.

Partner Promotion

We collect information that you provide as part of a co-branded promotion with another company.

To send tailored promotional communications to you jointly offering a product or service.

We have a legitimate interest in fulfilling our promotions.

Reviews

If you rate or review a product on one of our websites, we collect your name, e-mail address, and any information you provide in your review.

To submit, manage, de-duplicate, and/or validate reviews submitted about our products or services.

We have a legitimate interest in understanding your opinions, and collecting information about our products.

Social Networks

If you connect with us through social networks, submit user generated content or participate in our online forums, we collect any content that you choose to provide, which may include your social media handle or account profile.

To publish your reviews, comments, photos, videos and other content you have posted to one of our interactive or user-generated features.

We have a legitimate interest in communicating with you, understanding your opinions, and providing tailored services and products.

Surveys

When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party's privacy policy applies to the collection, use, and disclosure of your information.

To collect information related to our business, products, and services.

We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization.

Sweepstakes or contests

When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected.

To communicate with you about sweepstakes, contests, or other matters which you have entered or joined or for which you have requested information.

We have a legitimate interest in operating our sweepstakes or contests.

In some contexts we are also required by law to collect information about those that enter into our sweepstakes or contests, and we have a legitimate interest in complying with those laws.

Wedding, baby, and/or Gift Registry

We collect your name, contact information, shipping address, and information about an event for which you are registering.

To allow users to create public registries to share what types of products they might be interested in receiving.

We have a legitimate interest in offering gift registry related services.

1. In some countries, such as Canada, when our processing involves personal information, our legitimate interest may arise by obtaining your express or implied consent.

Cookies and Other Technologies

Context

Types of Information
(Examples)

Primary Purpose for Collection
and Use

Legal Basis1

Cookies and first party tracking

We use cookies and similar technologies when you interact with our websites and applications. "Cookies" are small pieces of information that a website sends to a computer's hard drive while a web site is viewed. For more information about how certain websites use cookies and to update your preferences, click the "Cookie Settings" available on each website.

We use cookies for a number of reasons, such as:

  • to serve you with relevant advertising
  • to learn more about the way you interact with our content
  • help us improve your experience when visiting our websites
  • to remember your preferences, such as a language or a region, so there is no need for you to customize the website on each visit
  • to identify errors and resolve them
  • to analyze how well our websites are performing

We have a legitimate interest in making our website operate efficiently. We also have a legitimate interest in serving you targeted advertisements.

Where required by law, we will obtain your consent for the deployment of cookies on our own websites.

Cookies and third party tracking

We participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. For more information about how certain websites use cookies and to update your preferences, click the "Cookie Settings" available on each website.

To deliver advertisements and content relevant to your interests.

We have a legitimate interest in engaging in behavior-based advertising.

When required by law, we will obtain your consent for the deployment of cookies on our own websites.

Distance Information

When you use one of our apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and your distance from a store that sells our products.

To provide tailored products and services.

We have a legitimate interest in understanding our users and providing tailored services.

In some contexts our use is also based upon your consent to provide us with geo location information.

Email Interconnectivity

If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.

To understand how you interact with our communications to you.

We have a legitimate interest in understanding how you interact with our communications to you.

Mobile Devices / Mobile Applications

We collect information from your mobile device such as unique identifying information broadcast from your device when you visit our website or use our mobile apps. This information includes usage data, such as the date and time the application on your device accesses our servers and what information and files have been downloaded to the application based on your device number.

To understand how you interact with our mobile apps to better improve them.

We have a legitimate interest in giving you the best possible user experience.

We also have a legitimate interest in detecting and preventing fraud.

Website interactions

We use cookies and similar technologies to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser.

To understand how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful

We have a legitimate interest in collecting and analyze information about use of our websites.

We also have a legitimate interest in detecting and preventing fraud.

Web logs

We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.

To monitor activities and trends and understand which of our services is most popular.

We have a legitimate interest in monitoring our networks and the visitors to our websites.

We also have a legitimate interest in detecting and preventing fraud.

1. In some countries, such as Canada, when our processing involves personal information, our legitimate interest may arise by obtaining your express or implied consent.